Leisure Direct - Professional Sports & Wellness Consultants
We specialize in strategy, concept ideation, architectural design and brand creation across the sports, wellness, leisure and precision health sectors.
What we do
We are a team of professional consultants with a deep understanding for the sports and wellness industry. We specialize in strategy, concept ideation, architectural design and brand creation across the sports, wellness, leisure and precision health sectors. We partner with our clients to bring their vision to life by taking a strategic approach to research, design and developing world-class destinations.
Strategy
Advisory services across the sports and wellness landscape from strategy & planning, business support through to implementation.
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Research
We research global benchmarks to understand customer perception, financial and economic viability, latest innovation and trends.
Identify
We identify unique sports and wellness concepts which align with project objectives and support collaborations and partnerships while identifying best in class operators.
Implement
We develop and implement strategic plans based on research findings to ensure a successful project execution and long-term sustainability.
Design
Concept ideation, Brand creation & design management to detailed interior architectural drawings, placemaking, way finding and experience management.
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Ideation
Through the application of our creative experience, we illustrate the project vision using imagery and story-telling.
Concept
We develop world class concepts through 3D visualization to provide our clients with a clear vision of the project design intent.
Design
Interior architectural design lies at the heart of our services. Our passion and experience allow us to deliver detailed designs drawings ready for fit out and execution.
Activation
Through our network of specialist partners, we collaborate to develop a strategic approach to engaging in projects and build a unique value proposition to ensure a successful outcome. We apply objectives to our vision and transform projects from concept into reality.
Projects
Project: BALLERS
Year: (2022)
Location: Down town Dubai
Size: (85,000 Sqf)
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About: The award winning BALLERS is a community sports destination, at the foot of the iconic Burj Khalifa in Dubai. This unique modular design was created from re-purposed shipping containers. Uniquely placed, the containers have been integrated between padel tennis courts and football pitches. 12 shipping containers were transformed to create welcome reception, health cafe, gymnasium, yoga studio and locker rooms
Scope: Brand, Business Concept, Concept Design, Architecture, Design Management
Project: DXB PARK CONCEPT
Year: 2023
Location: Dubai
Size: 6.5 Million Sqf
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About: As the lead design strategist, our vision was to create a unique active community destination which encourages movement. As sports and wellbeing experts, we curated unique destinations within the development, covering a variety of sports experiences connected by walking & cycling loop track
Scope: Global market research and benchmarking, Strategy, Placemaking, Masterplanning and Concept Design (Sports Specific), Brand Integration (Manchester City Football Club; Emirates Cycle Team, NBA)
Project: RESYNC
Year: (2021)
Location: Dubai
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About: RESYNC believes that human preservation can be achieved through hot and cold therapies. Therapies include Cryotherapy, Red Light Therapy, Endospheres therapy and Cryo T Shock.
Scope: Strategy, Brand, Business modelling, Design, Technology, Project Management
Project: ENHANCE BY MEDICLINIC
Year: 2022
Location: Fashion Avenue (Dubai)
Size: 1,200 SQM
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About: Located in the heart of Dubai Mall Fashion Avenue, Enhance is positioned as a Lifestyle and wellness destination, which combines six disciplines of medicine. Cosmetology, Dermatology, Cosmetic Gynecology, Cosmetic Dentistry, Plastic Surgery and Lifestyle Medicine
Scope: Brand, Concept Design, Architectural Drawings, Design Management
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